Director, Patient & Digital Marketing

Director, Patient & Digital Marketing to develop and execute patient/consumer marketing initiatives for the DT120 launch, working with regulatory, medical, market access, and cross-functional commercial teams to align with corporate goals. Shape patient engagement strategy across disease education, branded promotion, and omnichannel digital activation, while ensuring regulatory standards (e.g., FDA) are met. Responsibilities include developing and executing patient/consumer marketing strategies and brand plans, managing key patient marketing initiatives across the product lifecycle, driving digital patient engagement (web experiences, CRM, social, search), overseeing regulatory promotional review processes (MLR/PRC), partnering with cross-functional teams to align strategies, directing external agencies to deliver high-impact, ROI-driven campaigns within budget, translating patient and market insights into actionable strategies, supporting patient advocacy and community engagement initiatives, and travel as needed. This role requires a Bachelor's degree (advanced degree preferred), 10+ years in pharma/healthcare marketing, launch experience in the U.S., and proficiency with digital engagement platforms, CRM, and non-personal promotion. The starting base pay range is $204,944–$225,246 with potential bonuses and benefits; remote-US work is indicated.