Director, Partner Marketing
$170,000–$190,000 year
HybridBellevue, Washington, United States
Job Summary
Build and drive Acumatica's partner marketing strategy for a 600+ partner ecosystem, including tailored approaches for VARs, ISVs, and Alliance partners. Lead and manage a team of two full-time employees, contractors, and agencies while hosting calls with Tier 1 partner executives to provide performance feedback and attend QBRs. Scale and optimize marketing programs using the Marketing Automation Platform and Social Syndication Platform, driving innovation with AI-powered tools and managing the partner marketing budget. Collaborate closely with executive leadership to ensure alignment on partner enablement and program performance.
Required Qualifications
- 10+ years of relevant work experience in B2B partner marketing and demand generation in high-technology, channel-driven companies
- 7+ years of partner marketing experience
- 7+ years of experience managing and building integrated marketing campaigns
- Strong record of success in building and scaling global partner programs
- Excellent understanding and experience with partner marketing technologies, including new AI-powered tools
- Superior communication skills, including public speaking experience
- Advanced proficiency in Excel, Tableau, and HubSpot
- Solid understanding of marketing techniques
- Ability and willingness to implement new tools and technologies
- Strong combination of strategic expertise with a hands-on, results-oriented, and agile approach
- Manage a team of two experienced partner marketing professionals
- Proven record of working with executive teams of top Tier 1 VARs (CEOs, CMOs)
- Host and lead calls with top executives of Tier 1 partners
- play a key role in removing barriers both within and outside Acumatica
- Take responsibility and accountability for program performance
- Manage the partner marketing budget, including Joint Marketing Funds, Partner Programs, marketing retainers, and software fees
- Drive strategy and oversee the execution of marketing programs and campaigns
- Lead and manage a high-performing partner marketing team consisting of full-time employees, contractors, and agencies
- Build, scale, and optimize partner marketing programs leveraging Acumatica's Marketing Automation Platform, Social Syndication Platform, and other tools
- Guide and coach the team in creating and delivering communications and plans to drive awareness and adoption of Acumatica Partner Marketing Programs
- collaborate closely with Acumatica's marketing leaders—including the VP of Integrated Marketing, VP of Product Marketing, VP of Communications, and others
Desired Qualifications
- Experience collecting and interpreting data from multiple sources to make solid business recommendations
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