Director, Paid Search & YouTube
Remote
Job Summary
Lead paid search and YouTube strategy for clients, defining omnichannel media plans that connect media investment to growth, efficiency, and revenue. Serve as the senior subject matter expert on automation, AI-powered search, and algorithmic bidding, while diagnosing campaign structure, bidding, and budgeting to drive optimization. Manage a team of specialists, mentor talent, and uphold best-in-class activation standards across Google Ads, Microsoft Ads, and shopping feeds. Partner with creative, analytics, and planning teams to translate complex search dynamics into clear recommendations for senior marketing leaders. Contribute to thought leadership, new business pitches, and product development while operating across multiple accounts with disciplined QA.
Required Qualifications
- Bachelor's degree in advertising, marketing, business, or related field, or equivalent combination of education and experience
- 7-9 years of paid search experience, with a healthy mix of hands-on know-how and managerial acumen
- Advertising agency experience is required, with demonstrated ability to lead across multiple accounts simultaneously
- Managerial experience required, with an active interest in mentoring, developing, and delegating effectively across a team
- Deep experience with Google Ads and Microsoft Ads
- Certifications are strongly preferred
- Experience with Search Ads 360 and third-party search management platforms such as Marin, Kenshoo, or Adobe is a plus
- 3+ years of YouTube experience is a plus; experience with YouTube Select is a major plus
- Experience with shopping feeds, product companies, commerce platforms, Amazon Ads, affiliate programs, or direct-to-consumer brands is strongly valued
- Proficiency in measurement, trafficking, reporting, and the development of campaign performance insights through evaluating data
- Ability to review performance data sets, identify critical storylines, and communicate accordingly internally and externally
- Effective application of a performance marketing mindset, with the ability to analyze data, diagnose performance variables, and develop strategic approaches for continual optimization
- A strong interest in ad tech, digital trends, search innovation, AI-driven media, automation, commerce, and the changing consumer discovery landscape
- Foundational understanding of how search intent, automation, creative, landing page experience, feed quality, measurement, and cross-channel signals work together to drive business outcomes
- Strong project management skills, high attention to detail, and commitment to maintaining the highest levels of quality assurance
- A collaborative spirit, creative problem-solving mindset, and willingness to go above and beyond for client needs when the work requires it
- Highly proficient in Microsoft Office, with strong Excel and PowerPoint skills
- Appreciation of our agency Core Values
- While this is a remote position, periodic travel and accommodating meetings in different time zones is expected
Desired Qualifications
- Certifications are strongly preferred
- Experience with Search Ads 360 and third-party search management platforms such as Marin, Kenshoo, or Adobe is a plus
- 3+ years of YouTube experience is a plus; experience with YouTube Select is a major plus
- Experience with shopping feeds, product companies, commerce platforms, Amazon Ads, affiliate programs, or direct-to-consumer brands is strongly valued
- A strong interest in ad tech, digital trends, search innovation, AI-driven media, automation, commerce, and the changing consumer discovery landscape
- Foundational understanding of how search intent, automation, creative, landing page experience, feed quality, measurement, and cross-channel signals work together to drive business outcomes
- Strong project management skills, high attention to detail, and commitment to maintaining the highest levels of quality assurance
- A collaborative spirit, creative problem-solving mindset, and willingness to go above and beyond for client needs when the work requires it
- Highly proficient in Microsoft Office, with strong Excel and PowerPoint skills
- Appreciation of our agency Core Values
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