Director, Owned Marketing Measurement Analytics

Director leads end-to-end marketing measurement across all owned marketing channels, including personalization, real-time trigger-based omnichannel deployments, promotional campaigns, and onsite merchandising initiatives. Translates complex analytical findings into clear, compelling narratives and strategic recommendations for senior leadership. Designs and applies causal inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, instrumental variables) to isolate incremental impact and inform decision-making. Defines enterprise-grade measurement frameworks, KPIs, and success metrics in partnership with marketing stakeholders. Leads, coaches, and develops a team of analysts, fostering rigor, curiosity, and business impact. Partners with data engineering, data science, and visualization teams to ensure analytics are supported by reliable data assets. Evaluates and pilots new measurement technologies and methodologies, staying current on industry best practices in marketing measurement, experimentation, and advanced analytics.