Director of Student Retention and Engagement
$65,000–$90,000 year
On-siteLakeland, Florida, United States
Job Summary
Lead enrollment growth, family retention, and engagement initiatives by managing the inquiry-to-enrollment pipeline, conducting prospective family calls, and coordinating campus tours. Convert interested prospects into enrolled students through timely follow-up and clear program explanations while maintaining a documented outreach cadence. Partner with academic leadership to identify at-risk students, coordinate re-engagement plans, and serve as the primary point of contact for enrollment concerns and retention barriers. Track measurable indicators including conversion rates, withdrawal trends, and application completion to prepare weekly and monthly reports for administration. Represent NBHS at community events, conduct home visits, and ensure all public-facing information aligns with approved messaging. Maintain strict confidentiality of student records and complete administrative projects as requested.
Required Qualifications
- Must currently reside in Polk County, or be willing to relocate within 30 days of employment
- Bachelor's degree in education, business administration, communications, marketing, public administration, social work, human services, or a related field
- A minimum of seven (7) years of progressively responsible experience in student enrollment, admissions, family engagement, recruitment, community outreach, customer service leadership, school operations, or a related field
- Demonstrated ability to meet measurable goals connected to enrollment growth, prospect conversion, family retention, outreach completion, and engagement follow-through
- Knowledge of basic software applications and school communication tools, including Google Workspace, spreadsheets, email, and data tracking systems
- Ability to learn and accurately use PowerSchool, enrollment platforms, student information systems, call logs, dashboards, and other assigned school systems
- Strong written and verbal communication skills, including the ability to communicate professionally with parents, guardians, adult students, community partners, and school leadership
- Ability to maintain confidential student and family information and exercise sound judgment when handling sensitive enrollment, attendance, behavioral, academic, or family concerns
- Ability to work a flexible schedule when needed for family engagement events, outreach activities, enrollment events, community meetings, or urgent retention matters
- Valid driver license and reliable transportation
- Level II background check and fingerprinting clearance required
Desired Qualifications
- equivalent directly related school enrollment, recruitment, admissions, family engagement, or student services experience
- Experience working in a public charter school, public school, alternative education program, nonprofit education setting, or student-centered service environment
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