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Service Now4 days ago

Director of Strategic Events, Sales Kick Off & Ancillary Programs

$180,200–$315,400 year

Remote · United States

Type
Full Time
Level
Senior Level
Education
Not Specified
Company size
Enterprise
Industry
Information Technology And Services

Job Summary

Director of Strategic Events to own Sales Kick Off (SKO) and lead ancillary programs (SIAs) across the global event portfolio. Requires 15+ years of experience in event management with a marketer-first, outcome-driven mindset. Responsibilities include end-to-end SKO planning and execution, coordinating with Sales/Marketing/Finance/Sourcing, managing timelines, budgets, vendor relationships, and stakeholder expectations; overseeing venue coordination, registrations, run-of-show, post-event wrap-up, and accurate forecasting/reporting in partnership with finance; defining and executing SIA strategy, governance, and scalable operating standards; building and managing agency partnerships, onboarding processes, and cross-functional alignment; establishing scalable timelines and operating models to support portfolio growth; aligning activations with broader business goals; managing budget frameworks and transfer processes; budgeting, forecasting, and executive-level reporting, with a focus on delivering high-impact experiences that connect to pipeline and business outcomes. Travel is required. Compensation includes base pay in the US range of $180,200-$315,400 plus equity where applicable, variable incentive components, and benefits; compensation varies by location and role.

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$180k – $315k / yr

Director of Strategic Events, Sales Kick Off & Ancillary Programs · Service Now

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