Director of Strategic Communications and Marketing
$110,000–$125,000 year
On-siteLa Cañada Flintridge, California, United States
Job Summary
Develop and lead a comprehensive, multi-channel communications and marketing strategy that advances the school's mission, enrollment goals, and visibility. Serve as the primary steward of the brand, ensuring consistent voice and visual identity across all platforms while overseeing creative direction, production, and quality control of digital, print, and multimedia assets. Partner closely with Admissions and Advancement to execute integrated enrollment campaigns, manage the school website, and lead social media strategy. Build and maintain relationships with media outlets, develop press materials, and manage crisis communications plans to protect the institution's reputation. Provide leadership for marketing and communications staff, vendors, and creative partners, establishing reporting systems to evaluate marketing effectiveness and enrollment impact.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field
- Minimum of 5–7 years of progressively responsible experience in marketing, communications, or brand management
- Exceptional writing, editing, and storytelling skills
- Strong experience managing multiple priorities and stakeholders in a fast-paced environment
- Demonstrated knowledge of digital marketing, social media, content strategy, and brand development
- Ability to exercise sound judgment, discretion, and confidentiality
- Must be able to navigate the school campus, including the regular use of stairs
- Must be able to occasionally lift or move items weighing up to 20 pounds
Desired Qualifications
- Experience in Catholic independent schools, higher education, or mission-driven organizations
- Experience with enrollment marketing and admissions partnership
- Familiarity with photography, videography, and creative direction
- Experience with analytics tools, CRM platforms, and digital marketing systems
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