Director of Social & Organic Marketing
$220,000–$250,000 year
HybridSan Francisco, California, United States
Job Summary
Own organic social strategy, management, and production across Instagram, LinkedIn, Reddit, X, and YouTube from the quarterly plan to daily shipping. Create and produce real-world activations, stunts, field interviews, and documentary shoots, personally writing posts, directing on location, and cutting short-form video. Build the creator and influencer program from scratch, launch the employee evangelism program, and shape the executive presence of the CEO, CPO, CRO, and CMO. Manage the production budget, hire and lead a growing social team, and own measurement to drive reach and engagement. Position Eve as the premier legal technology company and top employer for plaintiff attorneys and top-tier operators.
Required Qualifications
- 10+ years in social media, content, or brand
- including time owning strategy and production for a brand people recognized
- A portfolio of social work you can point to
- accounts you grew
- formats you invented
- posts that broke out
- A genuine maker
- you personally write, shoot, and edit short-form content
- you ship daily
- Deep native fluency across Instagram, LinkedIn, Reddit, and X
- you know what works where and why
- Proven ability to grow an executive's or founder's presence on social
- including ghostwriting, format, and cadence
- Experience building or running an employee advocacy or evangelism program
- Instinct for what makes people stop, feel something, and share
- you understand the difference between reach and resonance
- Excellent writing and taste
- Comfort building from zero and leading a team as it grows
Desired Qualifications
- You've grown a brand's social from small to genuinely known
- Experience with employer branding or recruiting-driven social
- Experience marketing to attorneys, professional services buyers, or another skeptical, high-expertise audience
- A track record on Reddit specifically
- you understand the community and its rules
- You've built a social or content team, not just joined one
- You've worked at a company going through hypergrowth and thrived in the chaos
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