Director of Social Media & Creator Growth
On-siteLos Gatos, California, United States
Job Summary
Own Instagram and TikTok growth strategy, including feed, Reels, Stories, short-form video, and community engagement standards. Manage the weekly and monthly social calendar, brief creators, and direct hooks, scripts, and visual direction for product education and founder storytelling. Lead the Brand Content Creator through coaching, workload planning, and performance development while overseeing agency deliverables and TikTok Shop alignment. Maintain clear comment and DM tone guidelines, escalate sensitive inquiries, and produce weekly dashboards covering reach, engagement, and social-assisted revenue signals. Partner with Ecommerce, Creative, paid media, and retail teams to repurpose high-performing content across email, SMS, Amazon, and other channels.
Required Qualifications
- 6+ years of experience in social media, creator marketing, influencer marketing, content strategy, or social growth for a consumer brand
- Proven experience growing Instagram and/or TikTok reach, engagement, followers, creator content, and UGC
- Strong understanding of Reels, Stories, TikTok, creator culture, social trends, hooks, short-form video, and community engagement
- Experience managing a content creator, social coordinator, influencer coordinator, freelancer, agency, or junior team member
- Strong editorial and creative judgment with the ability to protect a premium brand while increasing visibility and relevance
- Comfort using data to make decisions and translate performance into clear actions and priorities
- Strong writing, captioning, briefing, content direction, organization, and project-management skills
- Comfort working in a lean, fast-moving, founder-led environment where strategy and execution both matter
- Must be available for Pacific Time business hours
- Periodic travel to California for planning, content shoots, founder content days, and key meetings
Desired Qualifications
- Baby, beauty, wellness, lifestyle, home, fashion, family, personal care, premium CPG, or founder-led brands
- TikTok Shop, affiliate creators, creator commerce, social commerce, ambassador programs, or product seeding
- Managing TikTok, influencer, social media, or creator agencies and networks
- Repurposing content across paid media, ecommerce, email/SMS, PR, Amazon, Target, or retail channels
- Social planning, creator, editing, ecommerce, or reporting tools such as Later, Dash Hudson, Sprout, Planoly, Canva, CapCut, Shopify, Klaviyo, GRIN, Aspire, or CreatorIQ
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