Director of Social & Influencer Marketing
$160,000–$190,000 year
On-siteNewport Beach, California, United States
Job Summary
Own the annual strategy across organic social, creator partnerships, influencer marketing, affiliate programs, UGC, and community to build a scalable growth engine driving traffic, customer acquisition, and revenue across DTC, Amazon, TikTok Shop, and other marketplaces. Define channel strategies, content roadmaps, budgets, and KPIs while partnering with Marketing and Product Development to shape go-to-market plans and launch activations. Lead creative direction and editorial workflows, establishing onboarding and engagement programs for creators and ambassadors. Develop tiered creator and affiliate programs including recruitment, contracting, performance management, and long-term partnership development. Expand creator commerce initiatives by optimizing commission structures and incentives, then partner with Paid Media to maximize creator-led advertising through whitelisting and creative testing. Establish full-funnel reporting across audience growth, GMV, conversion, CAC, and ROI to translate insights into strategic investment recommendations. Ensure compliance with FTC guidelines, platform policies, and brand governance while managing budgets, agencies, vendors, and technology platforms.
Required Qualifications
- 7+ years of experience leading social media, creator, influencer, affiliate, community, or integrated marketing programs, including team leadership.
- Demonstrated success building or scaling social, creator, ambassador, affiliate, UGC, or community programs for an ecommerce, marketplace, retail, consumer-products, or lifestyle brand.
- Deep expertise across TikTok, Instagram, YouTube, Facebook, Pinterest, creator commerce, organic social, paid amplification, and social-first content strategy.
- Strong knowledge of creator recruitment, gifting and seeding, UGC, affiliate offers, commission structures, storefronts, whitelisting, usage rights, and performance measurement.
- Strong creative and editorial judgment with the ability to brief content, evaluate hooks and concepts, and provide actionable feedback to creators, designers, editors, agencies, and internal teams.
- Analytical and commercially minded, with experience building reporting frameworks and translating performance data into clear decisions and investment recommendations.
- Experience managing budgets, agencies, vendors, technology platforms, creator contracts, and complex cross-functional initiatives.
- Excellent communication, negotiation, relationship-building, presentation, and executive-influence skills; comfortable moving between strategy and hands-on execution.
Desired Qualifications
- Experience with TikTok Shop, Amazon Creator Connections, Sprout Social, Impact, CreatorIQ or similar tools, social commerce, or livestream shopping is highly preferred; consumer products, home, outdoor, toys, seasonal, or retail experience is a plus.
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