Director of Social Content

Director of Social Content leads planning and execution of social content strategy across Pacers Sports & Entertainment properties (Indiana Pacers, Indiana Fever, Noblesville Boom). Responsibilities include overseeing the creation of high-quality content across platforms, setting platform-specific goals, leading long-term content planning around seasons and campaigns, collaborating with internal teams (Digital Marketing, Brand Marketing, Game Operations, Partnerships, Community Engagement, etc.), managing internal and external talent, and driving fan acquisition and engagement through data-driven insights. Requires strong basketball knowledge, brand storytelling, cross-functional collaboration, travel to support coverage (games and events), and the ability to work nights, weekends, travel, and holidays. Proficiency with social platforms (Facebook, X/Twitter, Instagram, YouTube, Snapchat, LinkedIn, TikTok, Threads), and Adobe Creative Cloud, plus experience leading and developing social content teams and a track record of producing on-brand content across formats and cadences.