Director of Social Commerce & Content
On-siteSandy, Utah, United States
Job Summary
Own and evolve Cariloha's organic social strategy across TikTok, Instagram, YouTube, and emerging platforms while building a forward-thinking, consistent content calendar. Define content pillars, shape the brand voice, and lead creative development from concept through execution, ensuring all social content meets high creative and on-brand standards before publishing. Build and scale a high-performing creator and UGC ecosystem, partnering with influencers to expand reach and integrate winning formats into broader storytelling. Lead end-to-end photo and video production, including directing on-camera talent and managing live commerce events, while tracking performance metrics to drive revenue and optimize future initiatives. Manage external creators, freelancers, and agencies, fostering a fast-moving, test-and-learn culture. Requires 5+ years of experience with strong production skills, 30–40% travel, and a competitive salary package including medical, dental, vision, 401(k) match, and PTO.
Required Qualifications
- 5+ years of experience in social media, content creation, and video production
- Proven track record of growing and managing high-performing social channels
- Strong photography, videography, and editing skills (lighting, audio, post-production)
- Experience across TikTok, Instagram Reels, and YouTube (short- and long-form)
- Experience with live content or live commerce
- Deep understanding of social trends, algorithms, and audience behavior
- Ability to balance creative instinct with data-driven decision-making
- Experience working with creators and integrating UGC into brand ecosystems
- Strong organizational and project management skills
- Confident directing talent and providing creative feedback
- Self-starter with a strong sense of ownership and bias for action
- Willingness to travel (30–40%)
Desired Qualifications
- Experience managing social, creator, or content teams is a plus
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