Director of SMB Sales
$140–$155,000 year
RemoteCanada
Job Summary
Drive significant new SMB revenue growth by maintaining a 10-day average sales cycle and delivering 95%+ forecast accuracy through disciplined pipeline inspection. Build and lead a team of 10+ high-performing sellers across North America, designing hiring systems, ramp programs, and behavior-based coaching to accelerate win rates. Own the full-funnel sales architecture, including SPIN-based discovery and capacity modeling, while enforcing pricing discipline and maximizing value realization. Maintain CRM hygiene and report executive-level business performance to the Board, collaborating cross-functionally to eliminate friction in the buyer journey. This revenue multiplier role requires 5+ years in SaaS leadership and operates within a global portfolio serving fitness entrepreneurs in 60+ countries.
Required Qualifications
- 5+ years in SaaS sales leadership with proven ability to scale revenue
- 7+ years of experience in SaaS selling and revenue teams
- 3+ years managing SMB/Mid-Market sales teams of 10+ sellers
- Track record of consistently exceeding quota (120%+ club membership preferred)
- Mastery of SPIN Selling and behavior-based coaching frameworks
- Demonstrated ability to build pipeline math models and manage capacity planning
- Experience in high-velocity, short-cycle SMB sales (sub-30 day ideal)
- Fluency in CRM analytics, funnel metrics, and revenue operations
- Excellent communication skills, both verbal and in writing, with fluency in English
- Passion for fitness, wellness, or serving entrepreneurs
- History of developing future sales leaders from within your team
- Strong background in coaching SPIN methodology
- Growth Mindset: Coachable, curious, relentless improver
- One Team: Ego-free collaborator who elevates others
- Best Life: Drives performance sustainably without burning people out
- Comfortable with accountability, transparency, and direct feedback
- Entrepreneurial spirit with institutional discipline
- Highly motivated and competitive
- Strong negotiation skills and ability to close customers within short sales cycles
- Ability to work in a fast-paced environment and deliver to tight deadlines
- Great teamwork skills and sense of humor
- Great work ethic and entrepreneurial spirit
- High level of commitment, attention to detail, and impeccable follow-up
Desired Qualifications
- Led SMB sales in vertical SaaS, marketplaces, or multi-product environments
- Experience leading technical-oriented products to small-or-medium sized businesses
- Designed hiring systems, ramp programs, and performance frameworks from scratch
- Experience in PE-backed or high-growth companies preparing for exit
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.