Director of SEO & AI Search
Hybrid · Salt Lake City, Utah, United States
Job Summary
Director-level leadership role overseeing the entire Local & Organic SEO ecosystem for 4,000+ self-storage facilities and core digital properties. Responsibilities include setting strategic vision and execution for enterprise-level organic visibility (Local SEO, Technical SEO, Content SEO, on-site optimization) and AI-driven search; leading and mentoring a high-performing SEO team; managing agency partnerships; aligning with Web Optimization, Social, Paid Search, Data Science, and IT; developing a comprehensive roadmap and measuring KPIs to drive sustained growth; identifying new technologies and innovations, evaluating SEO tools, and translating data into actionable strategic recommendations. Requires a degree in Marketing/Advertising/IT or related field and 8+ years in SEO, with strong knowledge of AI platforms, HTML/mark-up, and experience designing controlled experiments; this role also emphasizes budget/vendor management, cross-team collaboration, and optimizing for AI-driven discoverability.
Required Qualifications
- Degree in Marketing, Advertising, IT or related field
- 8+ years in SEO or related position either with an agency or brand
- Experience developing websites, HTML, and standard mark-up preferred
- Strong knowledge and experience with AI platforms
- Strong experience in SEO testing, including designing hypotheses, managing controlled experiments, interpreting test results, and translating findings into scalable recommendations
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