Director of Sales
$100,000–$115,000 year
On-siteAtascadero, California, United States
Atascadero, California, United StatesOn-siteFull Time$100,000–$115,000 yearSenior LevelEnterprise
Full TimeSenior LevelEnterprise
Job Summary
Develop new and maintain existing accounts across business transient, group, banquet, and catering segments to drive revenue and market share growth. Direct daily sales team activities, including hiring, training, and coaching staff to execute strategies that maximize profits while ensuring guest satisfaction. Manage lead sources, execute sales calls, and oversee administrative tasks such as proposal generation and contract management. Monitor team performance against individual and hotel budget goals, utilizing sales systems to report accurately to regional leadership. Achieve or exceed productivity targets through proactive sales efforts and strategic market analysis.
Required Qualifications
- Experience in direct sales efforts for hotel segments including banquet and catering
- Ability to direct and lead a sales team to implement sales strategies and tactical plans
- Capability to generate revenue for a hotel while emphasizing profitability and market share growth
- Ability to serve as an ambassador to the area for the hotel
- Skill to ensure revenue budgets as well as productivity goals are achieved or exceeded
- Experience developing new accounts and maintaining existing accounts
- Ability to implement sales strategy to achieve revenue goals and maximize profits
- Capability to maintain guest satisfaction
- Experience directing day-to-day activities of a Sales Team
- Skill in planning and organizing for revenue segments including banquet and catering food and beverage
- Ability to assign work for managers
- Capability to develop and communicate strategies and goals
- Experience hiring, training, motivating, and holding sales team members accountable
- Skill in providing support and coaching for team members to drive performance
- Ability to increase job satisfaction and ensure team members reach their goals
- Experience educating staff of formal policies, procedures, and goals
- Capability to ensure staff has the tools, resources, training, and leadership to achieve and exceed expectations
- Skill in managing all human resource-related actions in accordance with Company rules and policies
- Experience achieving or exceeding individual and team goals and hotel budget
- Ability to manage all lead sources to ensure leads are responded to promptly, accurately and converted into revenue generating booking
- Skill in ensuring sales system is utilized properly and consistently in accordance with Company expectations
- Capability to analyze current/potential market trends
- Experience coordinating activities to maintain and increase revenue and market share through added business volume, rates, food, and beverage contribution
- Ability to seek new customers through strategic proactive sales efforts for all segments
- Skill in conducting effective sales calls to key accounts and prospects
- Experience monitoring sales team activities/performance to ensure revenue goals are met or exceeded
- Capability to establish plans and accurately report to management
- Ability to utilize tools and resources to make informed decisions and maximize revenue
- Skill in developing and maintaining positive relationships with peers and competitors
- Experience training and empowering sales team members to exercise good judgement and make profitable business decisions
- Capability to display leadership in guest hospitality, exemplifying customer service and create a positive example for guest relations
- Ability to execute and support the administrative aspects of business booked (e.g., generating proposals, writing contracts, customer correspondents)
- Experience promoting intradepartmental communication and ensuring all departments are well informed on sales initiatives, upcoming groups, events, and VIPs
- Skill in completing ongoing sales objectives and action plans as directed by Regional Director of Sales
- Capability to complete all weekly, monthly, and quarterly reporting as specified by Regional Director of Sales
- Experience with Business Transient markets
- Experience with Group markets
- Experience with Banquet Catering
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