Director of Sales

Lead direct sales efforts across all segments including banquet and catering, developing new accounts and maintaining existing relationships to maximize revenue and market share. Direct the day-to-day activities of the Sales Team, assigning work, coaching staff, and ensuring formal policies and goals are met. Manage lead sources, execute sales calls to key accounts, and analyze market trends to drive business volume and profitability. Achieve individual and team objectives while overseeing administrative tasks such as proposal generation and contract execution. Report performance metrics weekly, monthly, and quarterly to the Regional Director of Sales.