Director of Sales

Lead the sales and design department by overseeing all Sales Consultants, conducting weekly 1-on-1s and department meetings, and managing hiring, onboarding, and termination decisions. Set clear individual and team targets, develop performance improvement plans, and foster a competitive, growth-oriented culture while ensuring alignment across Sales, Design, Estimating, and Production. Track key metrics, provide weekly and monthly reports to leadership, and hold the team accountable for profitability standards. Oversee pricing strategy, review estimates, approve proposals, and adjust structures to maintain margins and competitiveness. Maintain relationships with key accounts, address escalated concerns, and implement strategies to increase repeat business and referrals. Develop annual growth strategies, identify new market opportunities, and collaborate with Marketing to improve lead generation efforts.