Director of Sales & Marketing

Build the company's first structured sales process from prospecting to close, developing target account lists across higher education, libraries, associations, government, and institutional publishers. Prospect through email, phone, LinkedIn, referrals, and conferences to sell a recurring subscription platform with hosted, maintained, and production-supported services. Execute discovery calls, demos, proposals, follow-up, negotiation, and closing while positioning the solution against PDFs, flipbooks, and print-only workflows. Create sales collateral, case studies, email campaigns, pitch decks, and vertical-specific messaging. Manage CRM activity, pipeline reporting, and sales metrics, eventually leading additional sales and marketing staff as the company grows.