Director of Sales
$140,000–$200,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Build Fora's outbound sales organization from the ground up by developing the strategy, playbook, operating model, and team structure for a scalable outbound motion. Hire, onboard, coach, and develop high-performing Account Executives while leading the existing Business Development Representative team through consistent coaching and performance management. Design structured sales enablement programs, including onboarding, ramp plans, and call reviews, alongside compensation plans and quota frameworks that support sustainable GMV growth. Experiment with outbound prospecting strategies to identify effective approaches, then translate learnings into repeatable processes and playbooks. Partner with Revenue Operations to establish reporting dashboards and operational metrics needed to measure and optimize the new motion, while collaborating cross-functionally with Marketing to build a repeatable pipeline generation engine. Lead the organization to consistently achieve revenue targets by using performance data and customer insights to continuously improve execution, establishing Fora as a destination for exceptional sales talent.
Required Qualifications
- Demonstrated success building and leading outbound sales organizations in high growth, revenue focused businesses
- Experience building new sales motions from the ground up, including developing processes, systems, reporting, and operating frameworks without an existing playbook
- Experience hiring, coaching, and developing quota carrying Account Executives, with a track record of building effective enablement and performance management programs
- Experience improving the performance of existing sales teams through coaching, accountability, and operational excellence
- Experience designing compensation plans, quota models, and ramp structures that support sustainable revenue or GMV growth
- Experience partnering closely with Revenue Operations or Sales Operations to build reporting, forecasting, funnel visibility, and performance metrics
- A strong entrepreneurial mindset with a proven ability to solve ambiguous problems and build scalable solutions
- Experience selling to small and medium sized businesses, ideally within high volume or transactional sales environments
- Experience building repeatable outbound sales processes that drive predictable pipeline generation and revenue growth
- Exceptional leadership, communication, and execution skills, with the ability to motivate teams and drive results in a fast paced environment
- This role is based in New York and requires regular in office collaboration
- Authorization to work in the United States is required for full-time roles based in our New York City office
Desired Qualifications
- Experience building outbound sales organizations during periods of rapid company growth
- Experience working at high growth technology companies serving small and medium sized businesses
- Experience leading organizations through the evolution from an inbound led sales model to a mature outbound motion
- Experience developing lead qualification or lead scoring frameworks that improve sales efficiency
- A track record of building a high performing sales culture that attracts, develops, and retains exceptional sales talent
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