Director of Sales - Canada

Develop and execute revenue targets across channels while implementing sales strategies to drive growth. Lead end-to-end sales pipelines from initial contact through demo, proof of concept, and closing. Initiate new leads via events, emails, and cold calling, then qualify opportunities and move them through the sales cycle. Meet with prospects to assess requirements, assist with proposal preparation, and convert leads into customers through a structured sales process. Build relationships with channel partners and system integrators to nurture accounts leading to sales, while representing the company at industry events and business meetings.