Director of Sales and Marketing

Develop and execute strategic sales and marketing plans to maximize occupancy and revenue for a resort destination property. Drive group sales, event acquisition, weddings, conferences, and corporate business while overseeing digital marketing initiatives including SEO, OTA optimization, and paid advertising campaigns. Create seasonal promotions, resort packages, and value-added guest experiences, then manage reputation platforms like TripAdvisor and Google Reviews. Develop partnerships with tourism boards, event planners, and local businesses; analyze market trends to strengthen positioning and manage CRM systems and lead pipelines. Collaborate with operational departments to ensure exceptional guest experiences and lead brand storytelling efforts. Support forecasting, budgeting, and revenue management strategies while representing the property in community events. Requires minimum 5 years of hospitality leadership experience, flexible schedule including weekends and travel, and a salary range of $85,000 to $95,000.