Director of Sales and Marketing

Develop and execute strategic sales and marketing plans against a defined hotel budget to maximize revenues through direct sales, e-commerce, public relations, and community partnerships. Partner with the Director of Revenue Management to implement sales strategies, channel management, and pricing tactics while monitoring team objectives and correcting shortfalls. Identify customer requirements to craft offers that increase revenue share and maintain relationships with key accounts to drive satisfaction and growth. Prepare annual marketing plans with measurable initiatives, negotiate terms using professional sales techniques, and lead the sales team through selection, training, and coaching. Travel locally to conduct outside calls and review competition while modeling proper selling techniques and brand standards. Achieve annual hotel revenue goals and enhance customer value across all business segments.