Director of Sales and Marketing
On-siteSun City, Arizona, United States
Job Summary
Maintain census budget goals by conducting community outreach, territory management, and individualized sales tours to prospective residents and family members. Develop relationships with physicians, discharge planners, and community organizations to increase the referral base while managing weekly and monthly sales activity goals. Coordinate all admissions with the Community Leadership Team, execute the annual strategic marketing plan, and complete bi-annual competitive analyses. Review Enquire LEADS reports weekly to manage follow-up and proactively close sales, maintaining a current sales database and communicating census development daily to management. Plan and maintain the marketing and sales budget, conduct on-going sales training for the BackUp Team, and ensure adequate daily coverage for meal service by taking resident orders and managing dining room preparation.
Required Qualifications
- Bachelor's Degree in Business with a Marketing emphasis
- Minimum two years of experience in successful marketing of an assisted living facility
- Proven knowledge of sales and marketing strategic planning
- Excellent oral communication and interpersonal skills
- Knowledge and use of sales CRM, Excel Spreadsheets, Microsoft Word, Outlook, and PowerPoint
- Excellent written communication skills
- Must possess a current State Drivers License
- Excellent driving record
- Must be able to lift 10-pounds frequently
- Must be available for driving to outside referral sources offices during all seasons of the year
- Must be available for 60% outside calls and 40% office time
- Must be able to sit, drive, walk, and stand for long periods of time
Desired Qualifications
- Bachelors Degree in Business with a Marketing emphasis or proven equivalent experience preferred
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