Director of Programmatic Sales - DSPs & Digital Agencies
On-siteNew York City, New York, United States or New York, United States
Job Summary
Build and manage a target list of 150–200 omni-channel DSPs and digital-only agencies, prioritizing accounts with the fastest path to activation. Generate net-new programmatic revenue through proactive outreach, platform partnerships, and consistent in-market presence by educating buying teams on Adams' inventory, deal types, and measurement capabilities. Craft proposals and pitch materials that translate Adams' footprint and data into a story that wins budget while partnering with Ad Ops on deal curation, PMP setup, and campaign troubleshooting. Maintain a clean, current pipeline in CRM and report honestly on activity, forecast, and market signal. Represent Adams Outdoor at industry events, platform meetups, and trade shows as a face of the programmatic business. This role reports to the CRO and includes full-time remote/field-based duties with a focus on scaling the omni-channel buying world.
Required Qualifications
- 3–5 years of sales experience at a DSP, SSP, or programmatic media company
- real fluency across platforms like Vistar, The Trade Desk, DV360, and Amazon
- Working knowledge of attribution, measurement, and how to tell a data story that actually moves a buyer
- Sharp written and verbal communication
- Organized, self-directed, and comfortable owning your calendar and your numbers
- physically accessible to New York City
Desired Qualifications
- Prior OOH or DOOH experience
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.