Director of Product Marketing

Job Summary

Required Qualifications

• •You see products through the eyes of customers
• •You naturally connect product capabilities with the real challenges customers are trying to solve
• •You are equal parts strategist and storyteller
• •You know how to transform complex technology into simple, compelling narratives that inspire confidence and action
• •You thrive at the intersection of Product, Marketing, Sales, and Customer Success
• •You enjoy bringing teams together around a shared understanding of the market, the customer, and the value we deliver
• •You are relentlessly curious
• •You want to understand competitors, industry trends, customer behavior, and market shifts
• •You think in systems, not campaigns
• •You build repeatable frameworks, scalable processes, and messaging that create consistency across every customer interaction
• •You care deeply about helping customers succeed
• •Own and continuously evolve Red Rover's messaging architecture, positioning strategy, and product narratives across our expanding Human Capital Management platform
• •Develop differentiated value propositions that clearly communicate why Red Rover is uniquely positioned to serve K–12 school districts
• •Translate both simple and complex product capabilities into messaging that resonates with HR leaders, payroll professionals, district administrators, and executive decision-makers
• •Ensure consistent messaging across Marketing, Sales, Customer Success, Product, and Leadership
• •Continually refine positioning as our products, customers, and market evolve
• •Lead company-wide go-to-market strategy for new products, major enhancements, and platform releases
• •Develop repeatable launch frameworks that align Product, Marketing, Sales, Customer Success, and Leadership around successful product introductions
• •Establish launch governance, timelines, communication plans, and cross-functional accountability to ensure consistent execution
• •Partner closely with Product Management to ensure launches are driven by customer value—not simply feature releases
• •Own Red Rover's market intelligence function
• •Develop a deep understanding of K–12 workforce management, Human Capital Management, substitute management, payroll, district operations, and adjacent education technology markets
• •Build and maintain competitive intelligence programs including: Competitive battlecards, Win/loss analysis, Market opportunity assessments, Competitive positioning, Pricing insights, Executive briefings
• •Identify emerging market trends and whitespace opportunities that influence both marketing strategy and future product direction
• •Serve as a trusted advisor to Product and Executive Leadership regarding market dynamics and customer needs
• •Champion the Voice of the Customer throughout the organization
• •Partner with Marketing, Sales, Product, and Customer Success to develop scalable methods for gathering customer feedback through interviews, advisory groups, conferences, customer communities, and win/loss reviews
• •Develop a deep understanding of district buying committees and personas across Human Resources, Payroll, Technology, Finance, Curriculum, and district leadership
• •Translate customer insights into recommendations that strengthen messaging, improve campaigns, increase sales effectiveness, and influence product development
• •Lead the strategic direction of Red Rover's sales enablement efforts
• •Partner with the Product Marketing Manager to develop: Sales playbooks, Messaging frameworks, Product narratives, Presentation decks, Product collateral, Competitive materials, Onboarding resources, Customer-facing content
• •Ensure Sales teams are equipped to confidently communicate Red Rover's value throughout every stage of the buying journey
• •Serve as the strategic bridge between Product, Marketing, Sales, Customer Success, and Leadership
• •Help establish Red Rover as the trusted voice in modern K–12 Human Capital Management
• •Partner with executives, customers, industry experts, and Marketing to develop thought leadership that educates rather than simply promotes
• •Support industry research, webinars, market reports, conferences, analyst engagement, customer communities, speaking opportunities, and strategic partnerships
• •Elevate Red Rover's brand while advancing the broader conversation around modern workforce management for K–12 education