Director of Product Marketing
HybridNeenah, Wisconsin, United States
Job Summary
Develop and execute integrated marketing strategies for J. J. Keller's Compliance Products portfolio to drive customer acquisition, retention, and revenue growth. Lead a high-performing marketing organization by setting strategic priorities, allocating resources, and coaching teams to deliver profitable business results. Partner with Sales leadership across a 600+ person organization, Product Management, and other business leaders to align go-to-market plans, identify growth opportunities, and inform investment decisions. Oversee digital commerce, marketplace growth, and omnichannel engagement while managing departmental budgets, agencies, vendors, and strategic partnerships. Establish and monitor key performance indicators using analytics, marketing automation, and AI-enabled tools to optimize marketing effectiveness and support annual business planning.
Required Qualifications
- 10+ years of progressive marketing experience
- 5+ years of leadership experience building and developing high-performing teams
- demonstrated track record of driving revenue growth and achieving business objectives
- Experience developing and executing integrated marketing strategies that drive customer acquisition, retention, ecommerce growth, and business performance within B2B environments and in partnership with complex sales organizations
- Experience leveraging digital marketing, ecommerce, direct marketing, customer lifecycle marketing, marketing automation, analytics, AI-enabled tools, and other marketing technologies to optimize customer experience and business results
- Experience managing budgets, agencies, vendors, strategic partnerships, and cross-functional initiatives to maximize marketing effectiveness and return on investment
- Strategic leadership, business acumen, and decision-making capabilities, with the ability to align marketing strategies, investments, and resources to organizational objectives and business outcomes
- Extensive knowledge of modern marketing disciplines, including digital marketing, ecommerce, customer acquisition and retention, customer lifecycle marketing, subscription marketing, marketplace strategies, and related marketing technologies
- Analytical, financial, and problem-solving skills, with the ability to leverage data, customer insights, market intelligence, analytics platforms, marketing automation, and AI-enabled solutions to optimize customer experience and drive business results
- Demonstrated ability to build collaborative partnerships, influence stakeholders, communicate effectively at all levels of the organization, and lead high-performing teams through coaching, talent development, change management, and effective prioritization of multiple initiatives and resources
- Bachelor's degree in Marketing, Business, or a related field
- Occasional travel
Desired Qualifications
- Preferred experience supporting transactional, subscription-based, membership, and ecommerce business models, including company-owned ecommerce platforms and third-party marketplaces
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