Director of Product Marketing

Own the strategic direction for product marketing, establishing positioning, messaging, and launch frameworks that align product, sales, and marketing around one go-to-market motion. Lead, coach, and grow a team of product marketing managers, building a function that scales alongside FMX's product roadmap and growth goals. Serve as the primary connector between Product, Sales, and Demand Generation, ensuring GTM plans have clear ownership, timelines, and shared accountability across teams. Lead market research into FMX's target segments to define the Ideal Customer Profile and perform Total Addressable Market analysis. Set the standard for go-to-market launches, from early positioning through post-launch adoption, while directing competitive analysis to sharpen differentiation. Ensure the sales organization has the messaging, collateral, and training needed to sell confidently, and measure enablement's impact on win rates and deal velocity. Represent product marketing in leadership conversations, translating market insight into recommendations for the executive team. Define and report on KPIs that connect product marketing activity to pipeline, revenue, and retention outcomes.