Director of Product Marketing
$140,000–$170,000 year
On-siteSan Jose, California, United States
Job Summary
Director of Product Marketing at Avoma responsible for owning messaging, positioning, and end-to-end go-to-market strategy, driving adoption and pipeline, and building the PMM function. Lead the development of compelling narratives and playbooks, partner with Sales to enable the GTM engine, translate product capabilities into business value, and influence the product roadmap. Requires a track record of 8+ years in product marketing with leadership experience, success in GTM for B2B SaaS, AI-native/data-driven mindset, strong market research and competitive analysis skills, and executive-level communication and cross-functional collaboration.
Required Qualifications
- Core Experience
- 8+ years in product marketing, with at least 3 years in a leadership role
- Proven track record of developing and executing successful GTM strategies for B2B SaaS products
- Experience marketing to mid-market and/or enterprise buyers
- AI-Native & Data-Driven Mindset
- Comfortable using AI tools, automation, and data to improve efficiency and outcomes
- Strong grasp of market research, competitive analysis, and customer insights
- Ability to turn data into insights, narrative, and action
- Builder Mentality
- Thrive in ambiguity and can create structure from scratch
- Experience designing playbooks, frameworks, and scalable programs
- Bias for action – comfortable rolling up your sleeves to get things done
- Executive Presence & Communication
- Strong ability to engage and influence senior stakeholders and cross-functional teams
- Skilled at translating complex product capabilities into business value and ROI
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