Director of Performance Marketing
$5,000,000–$5,000,000 year
RemoteUnited States
Job Summary
Own customer acquisition performance across Meta, Google Search, Performance Max, YouTube, and TikTok while managing multi-million-dollar advertising budgets. Lead and develop a team of specialists, then dive into campaigns to solve complex problems, challenge assumptions, and improve CAC, ROAS, and lead quality. Design rigorous testing programs and build scalable reporting frameworks to unlock growth opportunities by partnering with Creative, Data, Product, and Engineering. Collaborate with developers to identify opportunities for AI and automation in campaign management, reporting, and creative testing, helping design and deploy AI-powered workflows to eliminate manual work.
Required Qualifications
- 5+ years of hands-on performance marketing experience
- Experience managing at least $5M+ in annual paid media spend
- Deep expertise in Meta Ads, Google Search, Performance Max, YouTube, and TikTok paid ads
- Strong understanding of attribution, tracking, conversion measurement, and marketing analytics
- Proven experience leading high-performing teams
- Exceptional analytical and problem-solving ability
- Strong commercial judgment and understanding of acquisition economics
- Curiosity, intellectual rigor, and a bias toward action
- Capable of going deep
- Understands the platforms well enough to personally diagnose issues, challenge recommendations, evaluate opportunities, and make better decisions than the average good specialist
Desired Qualifications
- Excited to learn, experiment, and help shape how AI transforms marketing over the next decade
- Helping design, build, and deploy AI-powered marketing workflows and agents that eliminate manual work and improve performance
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