Director of Performance Marketing
$150,000–$180,000 year
Remote · United States or US
Job Summary
Director of Performance Marketing responsible for owning and scaling full-funnel media strategy in a remote US-based role. Leads internal paid media team, oversees an agency partner for SEO/AEO, and contributes as an individual contributor across channels. Manages a $15M+ annual media budget with focus on efficiency, iROAS, and revenue targets; builds reporting frameworks; owns SEO/AEO strategy; guides content and technical SEO priorities with the agency; collaborates with product for technical updates; forecasts and reports on channel performance; identifies new opportunities and runs structured tests; collaborates with incrementality models (MMM/Geo-test) to measure incremental revenue. Requires 8+ years in performance marketing with 3+ years in leadership, deep expertise across Paid Search/Social/YouTube/CTV/Affiliate/Influencer Marketing, SEO/AEO, strong analytics (Google Analytics, incrementality tools), mentoring/direct reporting experience, and excellent remote-work discipline. Compensation: $150,000 - $180,000 plus bonus and benefits. 100% remote within the United States; must be able to work EST hours.
Required Qualifications
- 8+ years of experience in performance marketing, digital media, or growth
- at least 3 years in a leadership or management role
- proven track record managing significant media budgets ($15M+) in a B2C environment
- deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
- working knowledge of SEO/AEO best practices and experience managing agency relationships
- strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools
- experience managing, mentoring, and developing direct reports
- excellent communication skills; able to present complex performance data to non-technical stakeholders
- highly organized, self-directed, and comfortable operating in a fast-paced, remote environment
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