Director of Performance Marketing & Customer Growth
On-siteO'Fallon, Missouri, United States
Job Summary
Lead customer growth strategies across acquisition, conversion, onboarding, retention, and winback by developing channel plans, campaigns, and market-level actions. Own performance marketing execution including paid search, social, programmatic, and direct mail while managing agency partners and optimizing media investment. Drive digital conversion optimization through A/B testing, personalization, and funnel improvements to reduce churn and increase lifetime value. Establish clear performance measurement against gross adds, CAC, and ARPU while collaborating with Revenue Operations and executive leadership. Build and lead a high-performing team responsible for lifecycle marketing and customer experience enhancements.
Required Qualifications
- Bachelor's degree in Marketing, Business, Analytics, or a related field
- 8–12+ years of experience in performance marketing, growth marketing, demand generation, commercial marketing, or customer acquisition
- 3–5+ years in a leadership role managing teams and cross-functional initiatives
- Experience managing agency partners and multi-channel marketing investments
Desired Qualifications
- MBA preferred
- Experience in telecommunications, SaaS, subscription-based businesses, or another recurring-revenue model
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