Director of Paid Social & Video

Director-level ownership of paid social and video growth for LawnStarter’s two-sided marketplace (homeowners and service providers). You will own the full-funnel paid social strategy and execution across Meta, TikTok, and YouTube, including structure, audience strategy, bidding, and budget allocation, with potential to expand to new channels and build a team. Responsible for two parallel acquisition programs, balancing budgets and creative across markets and service categories, driving profitable growth through data-driven decision making, ongoing testing, and cross-functional collaboration with SEO, Product, Design, and Analytics. Emphasis on performance over brand, rigorous experimentation, and a scalable operating model that unlocks lifecycle and remarketing opportunities while adapting to seasonal dynamics.