Director of Outreach and Development
$55,000–$65,000 year
On-site · Ithaca, New York, United States
Job Summary
Director of Outreach and Development responsible for building and maintaining relationships with acute-care hospitals, health systems, referral sources, and community partners to drive census development and enhance customer service across two facilities. Leads external marketing strategy, develops materials (brochures, flyers, ads, campaigns), supports digital marketing (social media, online reputation), conducts facility tours for referral sources and families, and collaborates with Admissions, Nursing, and Business Office to promote facility programs and services. Travel is primarily local with some out-of-area travel; role emphasizes marketing, community engagement, relationship management, and communication of admission policies to patients and families.
Required Qualifications
- Bachelor’s degree in marketing, Communications, Social Services, or Public Relations Preferred
- 3-5 years of marketing, public relations, or communications experience in skilled nursing or health care setting preferred
- Demonstrated ability to develop and maintain relationships at an individual, professional, and community level
Desired Qualifications
- Bachelor’s degree in marketing, Communications, Social Services, or Public Relations Preferred
- 3-5 years of marketing, public relations, or communications experience in skilled nursing or health care setting preferred
- Demonstrated ability to develop and maintain relationships at an individual, professional, and community level
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