Director of Omnichannel

Director of Omnichannel leading and executing unified customer experience and commerce strategy across all DTC revenue channels. Oversees strategy, execution, and optimization of digital commerce activities and marketplaces to drive website traffic, improve conversion, maximize average order value, and manage margin performance. Serves as steward of the customer journey ensuring consistency, profitability and operational excellence across eCommerce, retail stores, wholesale, marketplaces and emerging channels. Role is hybrid with in-office time at the Corporate Headquarters in Fairhaven, MA. Responsibilities include owning omnichannel strategy across channels; driving profitable revenue growth; developing integrated commercial strategies; leading planning, forecasting, budgeting; establishing KPIs; identifying growth opportunities; managing end-to-end eCommerce function (design, content, navigation, branding, performance); translating insights into action to optimize site experience, merchandising, campaigns, subscriptions and loyalty; aligning channel strategies with Retail and Wholesale; achieving revenue and profitability targets; advanced analytics for planning, testing and reporting (Google Analytics and other platforms); owning eCommerce technology roadmap (Shopify, Shopify App integration, ERP connectivity); mentoring high-performing teams; identifying new revenue opportunities; managing budgets, P&L and resource allocation; leading website strategy (SEO, GEO/AEO, CRO); collaborating with marketing, design, IT and planning; providing career growth guidance; staying ahead of industry trends; strong leadership and project management skills.