Director of Membership
$100,000–$125,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Lead the development and execution of strategy for CMOM's family membership program, including acquisition, retention, engagement, and revenue growth through the transition to the new museum and beyond. Redesign membership levels, pricing, benefits, and positioning while developing multiyear revenue projections through FY30. Supervise the Membership Manager, determine staffing needs during increased demand, and oversee membership processing, renewals, upgrades, and customer-service escalations. Partner with Marketing, Development, and Guest Services to lead pre-opening, acquisition, and renewal campaigns, ensuring seamless member experiences during the move from the current location to the new museum on 96th Street. Define data requirements for CRM and ticketing systems, establish reporting on acquisition and retention, and improve workflows to support consistent service standards.
Required Qualifications
- Seven or more years of progressive experience in membership, audience engagement, development, marketing, subscription, loyalty, or a comparable recurring-revenue program.
- Demonstrated success managing, growing, or materially improving a membership or audience-based program.
- Strong analytical fluency and experience using data to segment audiences, build forecasts, evaluate acquisition and retention, and guide decisions.
- Understanding of lifecycle marketing, including acquisition, onboarding, renewal, reactivation, testing, and performance measurement.
- Excellent strategic judgment, operational leadership, project management, and written and verbal communication skills.
- Experience working with CRM, membership, ticketing, email-marketing, or related systems.
- Proven success supervising staff and leading work across departments.
- Initiative, adaptability, and comfort creating structure amid change.
Desired Qualifications
- Experience at a museum, cultural institution, family-focused nonprofit, or other visitor-serving organization.
- Experience designing programs, communications, or customer experiences for families and an understanding of how household decision-making differs from that of individual adult audiences.
- Experience guiding a program or team through a major organizational transition, relocation, expansion, renovation, or opening.
- Experience successfully engaging external consultants, agencies, research partners, or campaign vendors.
- Exposure to annual giving and an understanding of membership as a pathway to deeper philanthropic engagement.
- Familiarity with Raiser's Edge NXT and integrated membership, admissions, ticketing, and marketing systems.
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