Director of Marketing
$125,000–$225,000 year
HybridBoston, Massachusetts, United States
Job Summary
Lead global marketing strategy and go-to-market execution for Veeva Safety, partnering with product and sales teams to develop positioning, messaging, and value propositions for pharmacovigilance leaders. Build and manage a global organization, overseeing product launches, release marketing, and integrated campaigns that drive customer adoption and business growth. Create thought leadership and sales enablement programs while developing annual marketing plans that align regional execution with consistent global messaging. Represent the customer voice by integrating market insights and competitive intelligence into strategy, measuring performance, and optimizing programs to improve awareness and pipeline.
Required Qualifications
- 10+ years of progressive experience leading marketing—including product marketing, go-to-market, integrated marketing, demand generation, field marketing—for complex B2B enterprise software or cloud solutions
- Experience building global marketing programs and high-performing teams
- Proven success developing global marketing strategies and executing integrated go-to-market plans that drive market awareness, customer acquisition, adoption, retention, and business growth
- Experience developing product positioning, messaging, value propositions, and go-to-market strategies that differentiate products and successfully bring new innovations to market
- Experience leading integrated marketing programs across product launches, demand generation, customer marketing, sales enablement, thought leadership, digital marketing, events, webinars, and customer advocacy
- Proven ability to build trusted relationships and influence across product management, market strategy, sales, services, customer success, corporate marketing, and executive leadership to align priorities and deliver business outcomes
- Experience leading global marketing initiatives in partnership with regional teams, balancing a consistent global strategy with regional execution to maximize business impact
- Strong understanding of customer needs, market dynamics, and competitive landscapes, with the ability to incorporate customer insights into marketing strategy, messaging, and go-to-market execution
- Experience defining success metrics, measuring marketing performance, evaluating business impact, and optimizing programs based on data and customer insights
- Exceptional written, verbal, presentation, and storytelling skills, with the ability to communicate effectively with customers, executives, analysts, and internal stakeholders
Desired Qualifications
- Experience marketing high-value solutions to the life sciences industry
- Experience with Marketo
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