Director of Marketing
$145,000–$160,000 year
On-siteNapa, California, United States
Job Summary
Lead the development and execution of short- and long-term brand strategy, including one-year, three-year, and five-year planning. Translate consumer insights, market trends, and business objectives into compelling brand positioning and storytelling. Serve as the creative lead for packaging, brand identity, and visual design initiatives while maintaining brand consistency across all consumer and trade touchpoints. Develop and oversee integrated marketing campaigns across email, SMS, website, social media, public relations, advertising, and other digital channels. Partner with agencies to develop content and execute campaigns that support business objectives. Define, monitor, and report on key marketing performance indicators, optimizing campaigns based on performance and consumer insights. Oversee the creation of wholesale marketing resources including sell sheets, point-of-sale materials, promotional items, and sales presentations. Manage the annual marketing budget, including forecasting, planning, vendor management, and performance reporting. Lead, mentor, and develop the Marketing Coordinator while fostering a collaborative, creative, and high-performing team environment.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Minimum of 8–10 years of progressive marketing leadership experience
- Minimum of three years of wine industry marketing experience
- Demonstrated experience developing brand strategy and executing integrated marketing campaigns across digital, direct-to-consumer, and wholesale channels
- Experience managing agencies, creative partners, budgets, and cross-functional teams
- Strong understanding of consumer insights, market research, and data-driven marketing
- Excellent written, verbal, presentation, and interpersonal communication skills
- Exceptional project management, organizational, and leadership abilities
- Strong financial acumen, including budget planning, forecasting, and reporting
- Ability to balance strategic thinking with hands-on execution in a collaborative environment
- Willingness to work occasional evenings, weekends, and winery events
- Operate a desktop computer using keyboard and mouse, employing repetitive arm and wrist motions
- Manual dexterity sufficient to reach, handle, and manipulate objects
- Specific vision abilities include close and distance vision
- Sit and/or stand for extended periods of time
- Occasionally lift and/or move objects weighing up to 25 pounds
- Occasionally bend, stoop, reach, kneel, crouch, or climb stairs
Desired Qualifications
- preferably within the wine, luxury, hospitality, or consumer lifestyle industries
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