Director of Marketing | The Shenandoah Nature Resort | Star Tannery, VA
$125,000–$150,000 year
On-siteGravel Springs, Virginia, United States
Job Summary
Lead pre-opening marketing strategy and brand storytelling for The Shenandoah Nature Resort, building infrastructure from the ground up including analytics frameworks, content systems, and CRM architecture. Develop and execute awareness campaigns, media narratives, and experiential activations to position the luxury wellness destination ahead of the Winter 2027/2028 launch. Manage digital presence, SEO, SEM, and paid media while cultivating media relationships, influencer collaborations, and strategic partnerships with wellness experts and outdoor brands. Own the guest journey across all touchpoints, ensuring marketing initiatives align with regenerative principles and operational execution. Report on campaign performance, channel ROI, and business drivers to the Managing Director and VP | Portfolio Marketing. Full-time, on-site role in Star Tannery, Virginia, with a salary range of $125,000–$150,000.
Required Qualifications
- 10+ years of marketing experience
- experience in luxury hospitality, wellness resorts, lifestyle hotels, destination resorts, private clubs, travel, or experiential brands
- Prior experience marketing a highly programmed property or destination with multiple revenue centers, such as rooms, spa, wellness, food and beverage, events, retreats, recreation, or retail
- Strong understanding of luxury guest expectations, experiential travel, wellness tourism, and destination storytelling
- Proven experience leading both external agency partners and on-site marketing teams, including managing scopes of work, timelines, budgets, performance expectations, and cross-functional execution across digital, social, PR, content, programming, and on-property marketing initiatives
- Experience managing digital marketing, social media, PR, content, email marketing, website content, and agency partners
- Strong commercial acumen with the ability to connect marketing strategy to revenue performance
- Excellent writing, communication, project management, and cross-functional collaboration skills
- Ability to work collaboratively with ownership, corporate teams, operations, sales, revenue management, agencies, and on-property leaders
- Comfortable working in outdoor resort environments with variable weather, terrain, and event logistics
Desired Qualifications
- Experience with pre-opening, brand launch, repositioning, or resort ramp-up
- Ability to speak Spanish or other languages
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.