Director of Marketing

Director of Marketing leads Solarity's marketing function with a primary focus on demand generation and pipeline growth, owning both the strategy and the hands-on execution that turn marketing into qualified leads and measurable revenue contribution. This role designs, implements, and measures Solarity's marketing plan, builds and runs the programs that generate and nurture pipeline in close partnership with sales, and shapes the brand and positioning that support the company's growth. It is an opportunity to build and grow Solarity's marketing function and to make a direct, visible impact on revenue. Partner with the sales and inside sales teams to align campaigns with target accounts, coordinate lead follow-up, and support the outbound sales motion. Design, implement, and measure a demand generation strategy that drives and nurtures qualified marketing leads and contributes to measurable pipeline and revenue growth. Build and execute multi-channel campaigns across web, email, paid media, content, social media, and events to generate and advance pipeline. Design, implement, and measure the broader strategic marketing plan in conjunction with the goals and objectives of the organization. Manage the organization's brand and ensure that all communications are consistent in positioning and messaging. Organize and manage all relevant forms of customer communication, including web, print, email, paid media, public relations, and social media. Create marketing content and sales enablement tools, including case studies, white papers, presentations, and product demonstrations, in conjunction with the sales team. Plan, manage, and measure the annual trade show strategy and budget with the sales team to generate qualified new contacts. Track, analyze, and report on marketing's contribution to leads, pipeline, and revenue, and use the results to refine future investment and spend. Project, manage, and track the annual marketing budget; provide a yearly spending debrief and adjust the following year's plan based on the prior year's results. Manage vendor relationships and contracts for outsourced marketing services. Comply with Solarity’s policies, procedures and guidelines. May be required to perform other related duties as assigned. Qualifications as listed in posting emphasize extensive experience, healthcare technology familiarity, and strong leadership and communication skills.