Director of Marketing
On-siteSan Francisco, California, United States
Job Summary
Own positioning and messaging architecture for UA, retargeting, CTV, and RZR Computer product lines while running launch GTM end to end for key releases. Personally produce technical content including one-pagers, decks, case studies, and research reports grounded in real platform mechanics like bidding and attribution. Build and maintain the competitive intelligence program with battlecards, objection handling, and category monitoring across DSPs and creative vendors. Serve as the primary partner to product and sales, translating roadmaps into market narratives and equipping sales with collateral that passes executive review. This hands-on seat starts as an individual contributor with a clear path to managing the content and design pod as the function scales. Candidates must have 8+ years in B2B marketing with 4+ in mobile adtech, fluent in DSP economics and attribution without needing a translator. San Francisco, CA is preferred, with remote options available across the United States.
Required Qualifications
- 8+ years in B2B marketing
- 4+ years in mobile adtech, programmatic, or the MMP ecosystem
- Fluency in DSP economics, RTB, attribution, SKAN and privacy shifts, and creative optimization
- Product marketing depth including building or leading a PMM function
- Experience owning messaging architecture segmented by buyer type
- Experience running competitive intelligence programs including battlecards, objection handling, and category monitoring
- Launch track record with numbers attached
- Ability to point to specific launches with pipeline, KPI, or adoption outcomes
- Hands-on production capability to personally write and build one-pagers, decks, case studies, and research
- Portfolio available for work sample testing
- Experience using AI to scale production and competitive intel while holding a client-ready quality bar
- Location in San Francisco, CA or based anywhere in the United States on a remote basis
Desired Qualifications
- Time at a DSP, SSP, MMP, or creative optimization vendor (Yieldmo, Liftoff, Moloco, AppsFlyer, Adjust, Singular, Smadex, or similar)
- Published commentary or contributor presence in trade press — AdExchanger, Digiday, eMarketer, Mobile Dev Memo
- Gaming or app-economy vertical knowledge
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