Director of Marketing

Develop and own the positioning and messaging architecture for recycling, materials, and Redwood Energy business lines. Lead go-to-market strategy for new product launches, partnership announcements, and commercial milestones while building audience intelligence through customer personas and decision journey mapping. Own competitive positioning and develop sales enablement materials including pitch decks and RFP response frameworks. Help set brand voice, visual standards, and editorial POV across all channels to unify business lines under a coherent mission. Build the marketing operating system with an editorial calendar, campaign frameworks, and analytics stack while establishing direct working relationships with product, BD, policy, and communications counterparts. Translate deeply technical work into clear narratives for non-technical audiences. Maintain alignment with leadership on strategic priorities and partner with PR to coordinate earned media and crisis response.