Director of Marketing Operations
On-siteNew York City, New York, United States
Job Summary
Own and evolve the marketing tech stack, including vendor evaluation, implementation, and integration with Salesforce. Build and maintain multi-touch attribution across the funnel with clean UTM and source tracking into Salesforce, ensuring data integrity for lead routing and campaign tagging. Manage campaign infrastructure supporting demand generation, including forms, landing pages, nurture flows, and lead scoring logic. Build dashboards covering pipeline generation, channel performance, and marketing sourced revenue to deliver actionable insights to executive leadership. Serve as the connective tissue between Marketing and RevOps, aligning data models with broader Salesforce architecture and partnering on budget tracking and ROI analysis. Apply an AI forward mindset to identify automation opportunities and improve conversion at each funnel stage.
Required Qualifications
- 6+ years of experience in Marketing Operations or Growth Operations at a B2B SaaS or Fintech company
- Deep hands-on expertise with HubSpot or an equivalent marketing automation platform
- Deep hands-on expertise with Salesforce
- Deep hands-on expertise with attribution or analytics tooling such as GA4 or Default.io
- Proven track record of building attribution models and reporting infrastructure that stand up to scrutiny from Sales and Finance
- Strong understanding of the full funnel, from demand generation through pipeline conversion to closed revenue
- Experience leveraging AI to reimagine how marketing operations teams work
- Excellent cross functional communication skills
- Comfort operating with senior stakeholders across Marketing, Sales, and Finance
Desired Qualifications
- Experience in institutional financial services or another complex, relationship driven B2B vertical
- Experience operating through a pricing model transition, for example moving from seat based to consumption or usage based pricing
- Familiarity with SQL or BI tools such as Sigma or Looker for building reporting independent of engineering support
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