Director of Marketing Operations

Define the long-term MarTech roadmap and establish an operating model across marketing, sales, and product handoffs. Oversee Salesforce, HubSpot, and Iterable architecture to drive improvements in attribution, lead routing, and lifecycle automation while ensuring operational resilience under PRA and FCA standards. Set governance for transactional communications, manage the marketing preference centre, and build vulnerable-customer routing into the comms stack. Own CMS strategy, web performance, and cookie consent compliance across the estate. Define the commercial reporting framework to improve revenue visibility and partner with Technology on CRM enhancements. Operate the end-to-end financial promotion approval workflow as the named operational delegate of the SMF holder, maintaining the Marketing Risk & Controls matrix. Achieve AI-driven productivity gains while enforcing pre-publication review and content provenance logging.