Director of Marketing

Develop and execute an annual marketing strategy aligned with revenue goals, creating a roadmap that supports sales, business development, and brand awareness. Lead a high-performing team by establishing workflows, managing resources, and fostering a collaborative culture focused on innovation and results. Partner with sales leadership to support business development, develop proposals and collateral, and manage RFP and bid response efforts. Oversee digital marketing initiatives including website strategy, social media on LinkedIn, email campaigns, and advertising while ensuring consistent brand messaging across all channels. Manage event planning for client programs, showroom experiences, and community initiatives, leading co-marketing efforts with Steelcase and other partners. Establish KPIs, track campaign performance, and provide data-driven recommendations to improve marketing effectiveness and ROI. Manage departmental budgets and vendor relationships to maximize return on investment.