Director of Marketing | Nebraska
On-siteLincoln, Nebraska, United States
Job Summary
Develop and execute go-to-market strategies for premium seating and season ticket packages, driving qualified leads and conversion while managing campaign planning for aggressive revenue targets. Oversee end-to-end digital advertising across search, social, and programmatic channels, including A/B testing and lead generation, while optimizing media spend based on performance metrics like cost per lead and ROI. Craft donor communication programs that honor collegiate tradition and partner with advancement teams to cultivate high-level giving, alongside executing traditional media across TV, radio, and print. Lead cross-functional teams and agency vendors to deliver integrated campaigns on time and budget, serving as the primary liaison to Nebraska Athletics leadership and presenting weekly ROI analysis to senior management.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 5–7 years of progressive marketing experience
- demonstrated success in revenue-generating roles
- Expert proficiency in marketing automation and email platforms
- advanced segmentation and deliverability knowledge
- Strong digital advertising capabilities across search, social, and programmatic
- competency in analytics tools such as Google Analytics
- Working knowledge of CRM systems
- competency in ticketing platforms
- competency in Adobe Creative Suite
- advanced Microsoft Office skills
- Strong business acumen connecting marketing activity to revenue outcomes
- proven funnel and conversion-rate optimization experience
- Exceptional written and verbal communication skills
- executive presentation skills
- strong project management skills
- budget oversight capabilities
- onsite presence in Lincoln, Nebraska
- Travel and schedule flexibility
- ability to work non-traditional hours and game days
Desired Qualifications
- Experience in collegiate athletics
- Experience in professional sports
- Experience in live entertainment
- venue transformations experience
- premium seating launches experience
- Salesforce experience
- Data-driven mindset balancing brand-building with direct-response tactics
- Creative problem solving skills
- Collaborative leadership style
- Adaptability in fast-paced, high-visibility projects
- Deep respect for tradition
- Vision for modernization
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