Director of Marketing
$75,000–$85,000 year
On-siteMcMinnville, Oregon, United States
Job Summary
Execute the university's annual marketing strategy in partnership with the Chief Enrollment Management & Marketing Officer, translating institutional priorities into integrated campaigns that support enrollment growth and brand awareness. Lead a multidisciplinary team overseeing paid media, digital strategy, content development, and operations while managing the annual marketing budget and vendor relationships. Optimize investments to maximize inquiries and return on investment, collaborating closely with admissions, advancement, and academic leadership to align marketing resources with institutional goals. Provide strategic oversight of the website and digital ecosystem, ensuring consistent messaging and improved conversion performance. Report campaign analytics and enrollment metrics to university leadership to drive data-informed decisions.
Required Qualifications
- Strategic marketing leadership with experience developing and executing integrated marketing campaigns
- Strong understanding of digital marketing, paid media, website strategy, content marketing, branding, and analytics
- Experience managing marketing budgets, agency partnerships, and vendor relationships
- Demonstrated success leading, mentoring, and developing collaborative teams
- Exceptional project management, organizational, and communication skills
- Ability to analyze data, measure campaign performance, and make informed strategic decisions
- Strong interpersonal skills and the ability to build productive relationships across a diverse organization
- A collaborative leadership style and commitment to advancing institutional goals through creative, data-informed marketing
- Experience in higher education or other mission-driven organizations
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