Director of Marketing
$100,000–$200,000 year
On-siteFlorham Park, New Jersey, United States
Job Summary
Partner with the VP of Marketing to set and execute the marketing strategy for the national portfolio, aligned to leasing velocity, occupancy, and NOI objectives. Lead and develop the internal team while managing agency partners, directing RFPs, vendor vetting, and performance management to drive measurable leasing and brand outcomes. Execute paid media, SEO/SEM, and Internet Listing Service strategies to optimize cost-per-lead and cost-per-lease, while maintaining on-site branding standards and overseeing lease-up launches and resident events. Manage the marketing budget across digital and physical channels, reporting ROI and establishing dashboards that connect spend to revenue. Ensure brand consistency across all touchpoints, maintain shared digital assets, and submit industry awards. This senior role requires deep multifamily expertise and is ideal for a data-driven leader ready to shape integrated marketing programs across stabilized and active assets.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- 8–10+ years of progressive marketing experience
- multifamily or commercial real estate experience
- exposure to both lease-up and stabilized assets
- experience across both digital and physical/experiential marketing functions
- Proven people-leadership experience
- experience managing internal teams
- experience directing external agencies and vendors
- Experience managing marketing budgets
- clear accountability for ROI
- Strategic (not introductory) command of paid media
- Strategic (not introductory) command of SEO/SEM
- Strategic (not introductory) command of content strategy
- Strategic (not introductory) command of marketing analytics
- Strategic (not introductory) command of attribution
- Deep familiarity with real estate marketing platforms (ILS websites, MLS)
- Deep familiarity with CRM and leasing technology
- Deep familiarity with online reputation tools
- Deep familiarity with AI leasing solutions
- Multi-market or national portfolio experience
- comfortable traveling to properties and markets as needed
- Proficiency with Adobe Creative Suite (Photoshop)
- Proficiency with Canva
- Proficiency with social scheduling tools (e.g., Sprout Social, Hootsuite)
- Excellent written and verbal communication
- collaborative and proactive style
- data-driven, accountable approach
Desired Qualifications
- advanced degree
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