Director of Marketing
$100,000–$200,000 year
On-siteNew York City, New York, United States
Job Summary
Partner with the VP of Marketing to set and execute the national portfolio strategy, aligning to leasing velocity, occupancy, and NOI objectives. Lead the internal team and external agency partners to drive measurable leasing, occupancy, and brand outcomes across stabilized assets, active lease-ups, and property rebrands. Manage the marketing budget across digital media, physical/experiential programs, and vendors, allocating spend, forecasting, and reporting ROI to leadership. Direct agency relationships through RFP creation, vetting, and performance management rather than simple coordination. Develop paid media strategy across search, social, and programmatic channels while optimizing cost-per-lead and cost-per-lease. Maintain on-site branding standards, oversee signage and model unit merchandising, and plan lease-up launches and resident events. Ensure brand consistency across all touchpoints and manage shared digital assets. This senior role requires deep multifamily expertise and thrives in a partnership-driven environment.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- 8–10+ years of progressive marketing experience
- multifamily or commercial real estate experience
- exposure to both lease-up and stabilized assets
- experience across both digital and physical/experiential marketing functions
- Proven people-leadership experience
- experience managing internal teams
- experience directing external agencies and vendors
- Experience managing marketing budgets
- clear accountability for ROI
- Strategic (not introductory) command of paid media
- Strategic (not introductory) command of SEO/SEM
- Strategic (not introductory) command of content strategy
- Strategic (not introductory) command of marketing analytics
- Strategic (not introductory) command of attribution
- Deep familiarity with real estate marketing platforms (ILS websites, MLS)
- Deep familiarity with CRM and leasing technology
- Deep familiarity with online reputation tools
- Deep familiarity with AI leasing solutions
- Multi-market or national portfolio experience
- comfortable traveling to properties and markets as needed
- Proficiency with Adobe Creative Suite (Photoshop)
- Proficiency with Canva
- Proficiency with social scheduling tools (e.g., Sprout Social, Hootsuite)
- Excellent written and verbal communication
- collaborative and proactive style
- data-driven, accountable approach
Desired Qualifications
- advanced degree
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