Director of Marketing
$150,000–$200,000 year
On-site · Los Angeles, California, United States
Job Summary
Director of Marketing role overseeing multi-channel B2B marketing for nutraceutical/dietary supplement products. Responsibilities include designing and executing marketing roadmaps with market research, competitive analysis, and trend forecasting; overseeing SEO strategies (keyword research, on-page optimization, technical audits, content marketing); building social media presence on LinkedIn, Instagram, TikTok, and other channels for B2B engagement; leading event planning for trade shows, webinars, and activations; tracking ROI with Google Analytics and SEMrush and reporting KPIs to executives; mentoring the marketing team and collaborating cross-functionally for product launches and cohesive messaging; managing budgets to achieve annual targets. Requires 10+ years in progressive marketing with at least 5 in leadership within nutraceutical/CPG, proven B2B marketing experience, strong SEO and digital marketing tool proficiency, event management experience, and excellent communication skills. Bachelor’s degree in Marketing/Business/Communications or related field with MBA preferred. Compensation: Base salary $150,000-$200,000 plus performance-based incentives, full benefits, 401K.
Required Qualifications
- 10+ years of progressive marketing experience
- at least 5 years in a leadership role within the nutraceutical, dietary supplement, or CPG industry
- Proven track record in developing and executing B2B marketing strategies for raw materials, nutraceuticals, or health-focused products
- Expertise in SEO best practices, digital marketing tools (e.g., Google Analytics, Ahrefs)
- Strong experience in event management, including virtual and in-person industry conferences
- Excellent communication and interpersonal skills
- Data-driven mindset with proficiency in analytics and CRM systems
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred
Additional Requirements
- None specified
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