Director of Marketing | JW Marriott Reston Station Hotel
On-site · Reston, Virginia, United States
Job Summary
Director of Marketing at JW Marriott Reston Station leads the coordination of integrated hospitality marketing efforts across local market teams, brand management, PR, media, and agencies; manages brand campaigns, influencer strategy, agency relationships, and performance analytics; oversees budget and partnerships, with a focus on luxury hotel marketing, content development, and cross-channel activation to drive revenue and brand presence. Requires 7-10 years in hospitality marketing (Marriott preferred), a Bachelor’s degree in Marketing/Communications/Business, proven experience with luxury brands and agency management, strong project management, and excellent communication and presentation skills.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 7-10 years in hospitality Marketing/eCommerce with preference for Marriott experience
- Demonstrated experience with curating impactful marketing initiatives and supporting hotels, restaurants, and bars
- Experience with Upscale/Luxury/Lifestyle brands
- Experience managing vendors and agencies, including PR and Social Media
- Strong project management and organization skills
- Familiarity with B2B marketing and/or sales support, collateral and tradeshows/offers
- Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency
- Content strategy and creation, copywriting, photoshoots and video shoots
- Digital images, ads and messaging
- VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets
- F&B activations and project management
- Sales support/client site tour creative
- Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred
- Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience
- Self-starting personality with an even disposition
- Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution
- Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives
- Excellent communication, interpersonal, and presentation skills
- Demonstrate ability to project manage complex initiatives from conception to successful execution
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